Managing Customer Value
Jon M. Quigley PMP CTFL is a principal and founding member of Value Transformation, a product development training and cost improvement organization established in 2009. He has nearly twenty five years of product development experience, ranging from embedded hardware and software through verification and project management. He holds multiple degrees, seven patents, has authored and Read More …
I asked Ken Rolfes a few questions about Lean 3P in a podcast, Rolfes on Lean, and we ended up discussing the Customer’s Job to be Done. Ken can be found at KDR Associates. An Excerpt from the Podcast: Joe Dager: Clayton Christensen used the words “jobs to done”. You got to look at what Read More …
A part 2 of yesterday’s blog postbased on this related podcast and transcription: Leffingwell on the Lean Agile Train. Dean Leffingwell is a consultant, entrepreneur, software executive and technical author who provides product strategy, business advisory services and enterprise-level agility coaching to large software enterprises. An excerpt from the podcast: Joe: When we go into Read More …
Connect with your leads and build the relationship that will create repeat buyers. It’s no secret that email is one of the primary ways of communicating important information. The problem we have seen over the years is an influx of companies that use this method of communication in a way that is impersonal and irrelevant. Read More …
I asked Patrick Waara of Xerox about swarming being used as an Agile response when someone’s in trouble in the middle of an iteration. I followed up with, “When does someone raise their hand or does the Scrum master determine that you need outside help and talks with the other Scrum masters? How do you Read More …
Laura Busche ‘s book is based on the Lean StartupTM principles and is titled; Lean Branding (Lean (O’Reilly)). It is part of the Lean Startup series of books by O’Reilly. I found her perception of marketing very aligned with mine and at the very start of the podcast asked her to differentiate her way of Read More …