Key Marketing Concepts from Korean War

From Wikpedia: Boyd’s key concept was that of the decision cycle or OODA Loop, the process by which an entity (either an individual or an organization) reacts to an event. According to this idea, the key to victory is to be able to create situations wherein one can make appropriate decisions more quickly than one’s Read More …

put things off until the last responsible minute – Personal Kanban

One of the Personal Kanban tips that Jim Benson gave us in the Business901 Podcast: We basically create different projects, and those projects, aren’t atomized until the last possible minute. So we keep things in an aggregated form as long as we possibly can, which is a fancy way of saying that we procrastinate. But Read More …

Case Study using Lean Startup Techniques

The video is far from perfect, some of the questions you will not even be able to hear.  However, when we are talking about new Lean Startup theory with a mix of Product Innovation and Product Launches this is as good of a case study I have found for public viewing. Lean Startup case study Read More …

Listening to your Customer’s Heartbeat with a Stethoscope?

John Mariotti of Small Business Trends wrote an interesting article titled “A Hazard of Innovation: “Falling in Love With Your Own Ideas” on the American Express Open Forum. John states: There seems to be widespread agreement that innovation is the path to profitable growth and competitive advantage.  If that is true (I think it is Read More …

Sales & Marketing Work Together?

Many organizations would say not at all. Others believe they do, but really don’t know. A few will say very well, but I would believe these really, really don’t know. Why since they are so intertwined do they not work well? A few reasons: Marketers are typically introverts and Sales are extroverts. Marketers deal with Read More …

Fail Early and Fail Often

Scoot Anthony is one of my favorite authors and has authored several books to include Seeing What’s Next: Using Theories of Innovation to Predict Industry Change and The Silver Lining: An Innovation Playbook for Uncertain Times.  His advice about innovation in this video supports the message that I have been discussing recently not only in Read More …