Managing Customer Value
I think John Jantsch’s description in his post yesterday on the Duct Tape Marketing Hourglass was very thought provoking and is one of things that he had written about in his book that not only has proven the test of time but have proven very correct in practically any kind of media, online and offline. Read More …
Glenn Whitfield serves as Director of Dean Dorton Ford‘s Process Improvement Services group based out of the Louisville office. Glenn was my guest on the Business901 Podcast and we had the opportunity to discuss DDF’s methodology for improvement within an organization. Their methodology concentrates on a Value stream Analysis to determine their clients individual needs. Read More …
On the Business901 Podcast I had the pleasure of interviewing Robert(Bob) Weiner, Chief Executive Officer of PAS Technologies Inc, Bob is renowned as an expert in implementing Lean and Six Sigma on a global scale with incredible speed and remarkable sustained results. PAS moved to the top of their field by installing a Lean culture Read More …
I had Robert Stapp of OP•EX Direct Results Inc. on the Business901 podcast and we had a great discussion on performance improvement in general. We also discussed in detail, Hoshin Kanri aka Policy Development. This podcast is on this particular subject but before you start listening I have included a little background on the term. Read More …
Another way of using the hourglass is to determine the number of prospects(inventory) that you need in each part of your hourglass. This is tremendous opportunity to really understand what is taking place in your process and will enable you to determine what is and what is not working. Where is your bottleneck or if Read More …
This is a simplified version of how a hourglass would look. As you can see the natural progression of the flow (know, like, trust… flow to the right), the enablers or information to move the process forward is provided above each step. Taking a group of current customers, you can identify this in your current Read More …