Most of us know the strategic use of the Balance Scorecard. We use it or at least a variation of it, to run our business. If it is good for your business, would it not be something that is simple and straight forward for your customer. A quick overview of the four areas of the Read More …
I had Robert Stapp of OP•EX Direct Results Inc. on the Business901 podcast and in part 2 of this podcast, we had a discussion on operational excellence. He discussed several ways to leverage Lean and Six Sigma in achieving excellence. The lesson I learned from the podcast was that these were not the only tools Read More …
A Survey of the MAPI Marketing Council Summary “CEOs are growing impatient with marketing. They feel they get accountability for their investments in finance, production, information technology, and even purchasing, but don’t know what their marketing spending is achieving.” Marketing measurement is a little bit of art, and a little bit of science. It Read More …
Best Practice is an idea that asserts that there is a technique , method or process that is more effective at delivering a particular outcome than any other technique, method or process. I have just completed a series of over 10 blog post showing the correlation between Marketing Plan Pro powered by Duct Tape Marketing Read More …
Craig Crook was Joe Dager’s guest on my show Connecting Your Passion. Craig’s company is a Learning Center and as Craig calls it -Learning faster than your competitors is the only sustainable advantage. What is the cost of Quality? Technorati Tags: Lean ,Lean Marketing ,Lean Six Sigma ,Manufacturer Marketing ,Manufacture ,Marketing ,Duct Tape Marketing ,Six Read More …
Craig Crook was Joe Dager’s guest on my show Connecting Your Passion. Craig’s company is a Learning Center and as Craig calls it -Learning faster than your competitors is the only sustainable advantage. What is the evolution of a best practice? Technorati Tags: Lean,Lean Marketing,Lean Six Sigma,Manufacturer Marketing,Manufacture,Marketing,Duct Tape Marketing,Six Sigma Marketing,Six Sigma,Marketing Plan,Marketing System,Small Read More …