Managing Customer Value
Sometimes, I forget the obvious. Does that ever happen to you? Much of my background has always been predominantly in Small Business, manufacturing, process equipment and even defining it further in construction related fields. As, I was organizing my TV show content, I looked at two organizations, Fort Wayne SCORE and NIBAC, formerly the TQM Read More …
Over 12 million American adults currently maintain a blog. More than 147 million Americans use the Internet. Over 57 million Americans read blogs. 1.7 million American adults list making money as one of the reasons they blog. 89% of companies surveyed say they think blogs will be more important in the next five years. 9% Read More …
Companies always question whether thye should blog or but the real message is that they need to be to combat any negative that may be out there. They also need to be set-up with their Google Alerts to get any and all things being said about them on the web. But is something bad is Read More …
I am pitching to a couple of manufacturers to set up a blog with their service people to cut and paste their emails, service reports, etc. into a blog categorized by product. Have their customers subscribe to get updates on products and to see problems others encountered with like equipment. I think it is great Read More …
David Meerman Scott had a good post today…But my question to you is if you are reading this, you are participating in social media, find out why! Have you noticed there are a bunch of polls and research reports that ask people questions such as “Do you read blogs?” or “Do you use social media?” Read More …
Very Seldom do I post someone else’s blog in its entirety but this is important!! Taken from the Duct Tape Marketing Blog by John Jantsch I don’t think small business folks can here this enough – don’t get too concerned about what it is or how it works – it’s just plumbing – get excited Read More …