Good timing is essential when it comes to marketing. Companies that can identify and capitalize on trends quickly and effectively can gain an edge over their competitors. Timing can be the difference between success and failure in marketing, and understanding how to identify and capitalize on trends is a crucial skill for any marketer. Identifying Read More …
The implications of a distributed world are far-reaching and majorly impact marketing and distribution. A distributed world requires the use of multiple channels and outlets for marketing and distribution, including digital, social media, television, and more. This requires detailed market and financial performance data, which must be included in distributor contracts. As such, it is Read More …
As marketers struggle to stay ahead of the competition and keep up with technological advancements, Artificial Intelligence (AI) is becoming an integral part of marketing activities and strategies. AI is key to crafting innovative marketing activities that stay fresh and are tailored to meet the needs of a given audience. AI is revolutionizing the way Read More …
In today’s business landscape, platforms are increasingly playing a pivotal role in marketing management. A platform is a digital ecosystem connecting various stakeholders to enable them to interact and transact. Platforms can connect brands and consumers and facilitate data-driven marketing processes. As we move into the era of the Fourth Industrial Revolution, it is becoming Read More …
Predictive analytics can help businesses understand customer behavior and predict future buying patterns. To do this, businesses must determine how to collect and manage their customers’ data effectively. Customer data is the lifeblood of predictive analysis because it provides insights into who your customers are, what drives them to buy from you, and how they Read More …
B2B marketing has increasingly relied on social media platforms to create and build customer relationships in today’s digital world. Social media, when leveraged correctly, can be a powerful tool for B2B marketers to increase engagement, build relationships, and drive leads. With the right social framework in place, B2B marketers can create an effective and engaging Read More …