Managing Customer Value
Traditional sales and marketing tactics are losing effectiveness as the digital environment becomes increasingly saturated and sophisticated. Gone are the days when a simple advertisement or a cold call could capture the attention of potential customers. Consumers have more control over their content and how they engage with brands. They are bombarded with information from Read More …
It’s easy to believe that optimization is the key to successful marketing. We can collect, analyze, and interpret data with countless technological tools. However, while data analysis is undoubtedly valuable, it’s essential to remember that it’s not a silver bullet. Relying solely on data analysis can be detrimental to your marketing efforts. Unfortunately, many businesses Read More …
The current economic crisis is forcing companies to make difficult decisions. The challenge is to find the right balance between reducing costs and providing an excellent customer experience. It’s not easy – companies must weigh the costs of customer-centricity against the potential benefits for their customers and their brands. What’s the sweet spot? How do Read More …
The world of digital marketing is constantly evolving, and the challenge of attributing purchases to marketing activities is becoming increasingly difficult. Attribution has traditionally been done using attribution models such as last-click, linear, or multi-touch. These models use a set of predetermined rules to assign credit to different marketing activities and platforms. However, as the Read More …
In digital advertising, effective attribution is essential for any successful marketing strategy. From tracking online to offline conversions and dealing with ever-changing privacy regulations, attributing purchases accurately in the digital age presents businesses with unique challenges. In this article, we’ll explore the complexities of modern attribution marketing, examining the pitfalls of current models, the impact Read More …
In our increasingly connected world, contextual data plays an ever-growing role in providing context and delivering value to businesses and individuals. Unfortunately, traditional centralized processing is often ill-equipped to handle the scalability, security, and latency required to truly leverage the power of this data. Edge-based processing and federated learning offer a potential solution, one that Read More …