Managing Customer Value
I was going to talk about sales & distribution channels, hour glasses and funnels but why, when a pand-handler did it so eloquently. Derived from a Seth Godin post: The panhandler’s secret Technorati Tags: Hour Glass,Markeitng Funnel,Sales Funnel,Lean Marketing,Seth Godin,Panhandler Secret,Duct Tape Marketing
I am not sure how well that can be done and especially on a national level but a few companies are giving it a try in the upcoming Referral Week. Not only does it include some heavyweights in the line-up but the sponsors are pretty outstanding. John Jantsch of Duct Tape Marketing is hosting the Read More …
John Janstch of Duct Tape Marketing wrote a great blog piece today and I copied it with permission to my e-mail list. An excerpt from the piece: “Small businesses must change the way they think about and approach lead generation – they must think more in terms of being found and less in terms of Read More …
Ivan Misner, founder of BNI and author of Masters of Networking, Bob Burg, author of Endless Referrals and the Go-Giver, and Bill Cates, author of Get More Referrals Now make up a panel of what may be the worlds greatest single collection of thought leaders on the subject of referrals. The live web conference is Read More …
A great line-up of guest blog posts and podcast education awaits you during Make a Referral Week – just look at this roster of experts! Mon 09 Anita Campbell, founder of Small Business Trends on strategic partnering Michael Port, author of Book Yourself Solid on face-to-face networking. Tues 10 Scott Ginsberg, founder NametagTV on being Read More …
News Release Fort Wayne, IN – This program is based on the Business901 SPIDER product launch template which will allow participants to organize their launch plans into a series of actionable items based on present marketing conditions and practices. The participants can use the template to determine areas to differentiate their product, better define their Read More …