This content from: Duct Tape Marketing Join Me Live with Seth Godin The future belongs to those who lead. We have always had tribes – churches, schools, community groups, but they’ve been organized around place. Today we have tribes organized around ideas and the technology to tie those ideas together like never before – Read More …
In my previous post on Lean Six Sigma marketing , I had stated that defining the problem or requirements, was the firs t step in building a Lean Six Sigma marketing process. I also stated that in the Duct Tape Marketing planning system that the Marketing Vision and Ideal Customer coincided with the definition. I Read More …
Six themes of Six Sigma: Focus on the Customer: Simply understanding your customer can lead to monumental improvements. Six Sigma improvements are measured by customer satisfaction and value. Fact-Driven Management, not estimating Six Sigma clarifies key metrics that gauge business performance success. Then problems can be effectively defined, analyzed and resolved, permanently. Focus on Process. Read More …
An excerpt from: Duct Tape Marketing Your Marketing Organized One of the most difficult tasks for small business owners, when it comes to marketing, is organization. Until you start to look at marketing as one of the core systems in your business it will always feel like a disjointed and disconnected thing that you know Read More …
This October 23rd, I am hosting a 90-minute workshop on the 7 steps to Small Business Marketing success. This live presentation is being sponsored by the Fort Women’s Enterprise . Press Release on this Seminar. Time: October 23, 2008 at 6pm Location: Fort Wayne Women’s Bureau Street: 3521 Lake Ave. City/Town: Fort Wayne, IN Website Read More …
I presented the 7-steps to Small Business Marketing Success to a group of small businesses in Marion, IN. It was part of a Small Business Forum put on by the SCORE Counselors, Chapter550. I was quite pleased with the comments, but more importantly what they took from the presentation: Examples of using the internet. Lead Read More …