Managing Customer Value
Six themes of Six Sigma: Focus on the Customer: Simply understanding your customer can lead to monumental improvements. Six Sigma improvements are measured by customer satisfaction and value. Fact-Driven Management, not estimating Six Sigma clarifies key metrics that gauge business performance success. Then problems can be effectively defined, analyzed and resolved, permanently. Focus on Process. Read More …
An excerpt from: Duct Tape Marketing Your Marketing Organized One of the most difficult tasks for small business owners, when it comes to marketing, is organization. Until you start to look at marketing as one of the core systems in your business it will always feel like a disjointed and disconnected thing that you know Read More …
This October 23rd, I am hosting a 90-minute workshop on the 7 steps to Small Business Marketing success. This live presentation is being sponsored by the Fort Women’s Enterprise . Press Release on this Seminar. Time: October 23, 2008 at 6pm Location: Fort Wayne Women’s Bureau Street: 3521 Lake Ave. City/Town: Fort Wayne, IN Website Read More …
I presented the 7-steps to Small Business Marketing Success to a group of small businesses in Marion, IN. It was part of a Small Business Forum put on by the SCORE Counselors, Chapter550. I was quite pleased with the comments, but more importantly what they took from the presentation: Examples of using the internet. Lead Read More …
A review by Ivana Taylor on the new Marketing Plan Pro. A good PR piece for Duct tape Marketing. Remember the definition of PR: A positive mention of your product or firm by a 3rd party. Best Points Practical and easy to use — This is not your corporate marketing plan. It is intuitive and Read More …
John Jantsch author of Duct Tape Marketing just blogged about 7 Time-tested Ways to Dig Out from a Recession. These are the 7 points and all of them are well explained if you click through. This content from: Duct Tape Marketing 7 Time-tested Ways to Dig Out from a Recession Take these seven tips and Read More …