Managing Customer Value
Article by David Leach of Swiftpage The most brilliant parts of email and email marketing are the testing and analytics. With email and the Internet, you can literally test the success of everything you send out, or put on the web. With this said, the ability to form a strict and effective testing process is Read More …
The Hitchhiker’s Guide to Lean: Lessons from the Road – Amazon Link I recently was introduced through Mark Graban @leanblog to Jamie @flinchbaugh author of “The Hitchhiker’s Guide to Lean” and co-founder of the Lean Learning Center . I ended up doing a podcast with both of them, Mark’s will be posted July 29th and Read More …
Are you using this service, why not? You get your own number. Long distance can be free. Sends an e-mail that you have voice mail. Transcribes the message? Huh! Yes, transcribes it! And you can forward it with or without the transcription: Hey! I got this on my Google Voice account and thought you’d want Read More …
You want me to start marketing your company today. Here is what I would do: 7. Creating a content marketing strategy based on your customers buying process and need. I believe content marketing is what really works these days and without it it is very hard to differentiate yourself. A quick outline of a great Read More …
I have made just about every mistake possible in e-mail marketing and I am still learning. I have a list of 2500 but only get open rates of 20%. But I also have a client that gets open rates of over 50%. That list is only 600. Who has the better list? Without a doubt Read More …
Last week, I gave a short review of this book but before I put it away I wanted to have one more takeaway. In the back of the book they highlight a few case studies which I found interesting but also I have listed a shorten version of their top 10 content marketing lessons: Only Read More …