![Impact Mapping](https://business901.com/storage/2018/01/Impact_FI.jpg)
Impact Mapping as a Quick Check for Your Next Marketing Experiment
How do you check your projects/campaigns/experiments before launching? Impact Mapping is a tool that Gojko Adzic introduced to me in a book several years back. In it’s simplest form, I have found it to be an excellent way to check for alignment, and clarity when launching and committing to a project or marketing campaign/experiment. It is what Read More …