Managing Customer Value
Is Outcome-Based Planning being passed by Design Thinking, Lean Startup(TM), and the other Innovation chatter that we see? This focus is certainly deserving and a necessary component in today’s marketplace. Where the strength of an Outcome approach takes place is in understanding your customers, markets and most of all the people that you influence. Outcome-Based Read More …
In an Outcome-Based mapping approach, we do not try to reach out immediately to the beneficiaries or all the people/organizations that may have an interest in our product or service. We reach out to people/organizations that we can influence. This is quite different from the Lean StartupTM approach where we are trying to find product/market Read More …
Open Innovation, Co-Creation, Co-Producing are practically buzz words in the social media sphere. I do agree, a collaborative thinking process needs to become part of every organization. It will take a strategic plan and effort by organizations to move products/services into an area that facilitates collaborative thinking and eventually, co-creation platforms. You cannot wake up Read More …
My interview with Bill Aulet, 24 Steps to Successful Entrepreneurship discusses his process described in his new book, Disciplined Entrepreneurship: 24 Steps to a Successful Startup. You can miss the podcast, not read the eBook below but if you are serious about Entrepreneurship, I highly recommend the book. The book is already in its 2nd Read More …
No, it’s not The 4-Hour Workweek. Entrepreneurship is hard, you have to love it to be successful. Iterations, Prototypes, Experiments are all things that are not easy to do. A salient quote on twitter the other day; RT @Steve_Lockstep: If “Experimentation Is The New Planning” I hope non-scientists know how much planning goes into good Read More …
Working with Entrepreneurs, Startups and Innovators, I find the willingness to walk in the shoes of their customers is the most undervalued and often times, the most difficult part of the process. I was shocked but impressed to find in the Disciplined Entrepreneurship: 24 Steps to a Successful Startup that author Bill Aulet started his Read More …