Managing Customer Value
In Part 2 of the 2-part Business901 Podcast with Dr. Eric Reidenbach of the Six Sigma Marketing Institute, we discussed the use of data and analytics. We are swamped with incoming data. I believe that the best way to interpret, define and use this sea of information is through the use of Six Sigma tools. Read More …
Dr. Eric Reidenbach is the Director of the Six Sigma Marketing Institute. The Institute is one of the leading organizations and authorities of Six Sigma Marketing, a fact-based, disciplined approach to growing market share in targeted product/markets by providing superior value. Dr. Reidenbach has developed a number of unique approaches for measuring and managing value, Read More …
My guest on the Business901 Podcast was Ankit Patel, the founder of The Lean Way Consulting. We discussed applying Lean principles to Small Business. Ankit is a Lean Practitioner that has taken his expertise to the front-line of many small business. Little theory was discussed in this conversation. There was little if any should “do’s” Read More …
In part 3 of this 3 part podcast Mike Dalton the founder of Guided Innovation Group, discussed Alliances and tools used in Innovation. I think you might be surprised with some of the answers. In Mikes recent book, Simplifying Innovation: Doubling speed to market and new product profits – with your existing resourceshe discussed the Read More …
In part 2 of this 3 part podcast Mike Dalton the founder of Guided Innovation Group, discussed The Customer Value Lens. Mike says, “That means the first thing you have to do is be out in the marketplace, be out with customers, potential customers or new markets and be looking for the problems, the things Read More …
Mike Dalton was my guest on the Business901 podcast . Mike is the founder of Guided Innovation Group, whose simple mission is helping companies turn their new product innovation into bottom-line impact. The Guided Innovation System™ , their unique TOC-based approach to rapid innovation improvement is helping companies slash time to market in half and Read More …