In a past podcast, I asked Jim Luckman to discuss applying the Lean tool of Value stream Mapping to the Agile Methodology. Transcript with Podcast Link: Value Stream Mapping with Jim Luckman Jim: The Agile methodology with the sprints and the visual management that’s attached to that is very appropriate for doing this type of Read More …
I introduced the SALES PDCA framework in the book, Marketing with PDCA. It is nothing more than a standard PDCA cycle except the SALES part of the framework is where the team gets its directions and coaching from the team coordinator and value stream manager. Within the actual PDCA stage, the team is empowered to make Read More …
Adam Zak is the founder and chief executive officer (CEO) of Adam Zak Executive Search and an accomplished senior executive with more than 25 years of experience spanning the areas of management consulting; financial and operations management; and talent acquisition. Adam excels at identifying and attracting business leaders who are experts in lean continuous improvement, Read More …
Next week’s podcast is a two-part series with Adam Zak, founder and CEO of Adam Zak Executive Search. He is an accomplished senior executive with more than 25 years of experience spanning the areas of management, consulting, financial and operations management and talent acquisition. He co-authored the book, Simple Excellence: Organizing and Aligning the Management Read More …
This is not a Marketing Funnel We are in love with our mapping processes from Value Stream Mapping, Process Mapping and Customer Journey Mapping. My problem with most mapping processes is that we are making a prediction about how our customer is going to act. After we make this prediction, we determine the reactionary steps Read More …
Last Day of this Special Offer Excerpt from the Lean Marketing House Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series. Marketing with PDCA (More Info): Targeting what your Customer Values at each Read More …