A Survey of the MAPI Marketing Council Summary “CEOs are growing impatient with marketing. They feel they get accountability for their investments in finance, production, information technology, and even purchasing, but don’t know what their marketing spending is achieving.” Marketing measurement is a little bit of art, and a little bit of science. It Read More …
Best Practice is an idea that asserts that there is a technique , method or process that is more effective at delivering a particular outcome than any other technique, method or process. I have just completed a series of over 10 blog post showing the correlation between Marketing Plan Pro powered by Duct Tape Marketing Read More …
Craig Crook was Joe Dager’s guest on my show Connecting Your Passion. Craig’s company is a Learning Center and as Craig calls it -Learning faster than your competitors is the only sustainable advantage. What is the cost of Quality? Technorati Tags: Lean ,Lean Marketing ,Lean Six Sigma ,Manufacturer Marketing ,Manufacture ,Marketing ,Duct Tape Marketing ,Six Read More …
Craig Crook was Joe Dager’s guest on my show Connecting Your Passion. Craig’s company is a Learning Center and as Craig calls it -Learning faster than your competitors is the only sustainable advantage. What is the evolution of a best practice? Technorati Tags: Lean,Lean Marketing,Lean Six Sigma,Manufacturer Marketing,Manufacture,Marketing,Duct Tape Marketing,Six Sigma Marketing,Six Sigma,Marketing Plan,Marketing System,Small Read More …
In the last few weeks I’ve been just blasted with e-mails, blog posts and other types of advertising. The headlines have been saying things like: 10 ideas for marketing in a tight economy. Recession proof your business. How to successfully market, your small business in tough times Recession-Buster That was an afternoon check of my Read More …
Planning is difficult, it goes against are instincts. If it was easy, we would all do it well. Although planning is critical to your success, it is often replaced with: Intuition or “gut feeling. = you have always been taught to go with your gut feeling. Lack of know-how = difficult to know how to Read More …