Managing Customer Value
Brexit, US-China trade deal tensions, US-EU trade tensions make exporters and especially small businesses vulnerable to the sudden change in economic policies done by public agencies. A table is included highlighting consequences for US exporters. Though Tatiana Miron has worked with numerous North American companies, I think she offers a unique and maybe more objective Read More …
Prime Target’s webinars are inspired by their clients’ stories and designed to bring useful insights on internationalization. Prime Target, digital international advisory platform and Euromonitor International, a leader in market research, share with you techniques on international market research. During this webinar, we will focus on some use cases in Consumer Goods. Hear as well Read More …
PrimeTarget.tech helps SMEs and startups accelerate growth and improve performance globally through the power of data and analytics. The management team is versatile and abreast in growth hacking for companies with global ambitions. Their purpose is to open access to small and medium enterprises to a fundamentally new approach in decision making with regards to global Read More …
Learn How Cultural Awareness Can Drive Your Global Performance: Tuesday, Sep 24, 9:00 AM EST Learn from Hofstede Insights and Prime Target how to increase your performance through better understanding your international customers. Hear from other businesses how they developed globally and managed the cultural differences during their international growth. Agenda Understand how to improve Read More …
Many of us will make a business case for our next marketing campaign (experiment), but few will take the time to create a prediction.
Appreciative Inquiry (AI) and Action Research (AR) has become more prevalent in my marketing approach and toolbox. For my Lean connections, it is comparable to the way I think and use PDCA. I have a higher-order of thinking as I go left to right in the diagram, but the thought process remains basically the same. A Read More …