Mplan for a Turnaround Consultant: "My ideal customer has a privately-owned company which has had negative profitability for a period of time, typically more than 18 months, or they have a recently-started company which may never have achieved profitability. The driver of these losses is often accompanied by reduced market share, quality issues and employee Read More …
Most people know that I am a Duct Tape Marketing Coach and use Marketing Plan Pro to create my marketing plans. This is a quick video explaining what is in the box! I am going to try something new. Instead of uploading the video I just used a hyperlink to my YouTube page. I though Read More …
In this May 21st Workshop You’ll Learn: The 5 essential ingredients every business plan must have to be successful. How to write a vision statement that graphically describes your business in two sentences or less. How to create a mission statement that attracts your ideal customers. How to design quantitative business and financial objectives that Read More …
Introducing the 30 day JumpStart Plan. In this version you get the software as well as 2 meetings with a Duct Tape Marketing Coach to help you get started right, keep you on track and give you some feedback on the state of your plan. This just might be the perfect low-cost option for someone Read More …
"In the future everybody will be world famous for 15 minutes." — Andy Warhol, 1928-1987. You’ve most likely heard this famous quote before. Andy Warhol refers to a special time in our lives when something we’ve done or accomplished gives us the visibility and recognition we deserve. If you were to look back took an Read More …
Time and time again, I struggle with people identifying their ideal client. This is my attempt to take some of the mystery out of the selection. I think once you have this identified, 50% of your marketing is done.