The very best thing about organizing and “systemizing” your marketing is that you now have more tools at your disposal to understand and facilitate but not manipulate your customer’s efforts. I use the Duct Tape Marketing Hourglass as an example, but there are other similar methods and maybe a system of your own that would Read More …
Applying Value in your Marketing process is not the only thing that is important. In today’s marketing managing the stream is becoming equally more important. I alluded to this concept when I discussed E-mail providers in a previous post. I concentrated on the value and the touch points within your Marketing Hourglass. Just as important Read More …
Neither have I, until I did a search and typed Value Stream Marketing instead of Value Stream Mapping. It was completely accidental, but it was exactly what I was thinking. If you think about it, do you have a value stream map for your customers? I am not just talking about a map showing the Read More …
Applying Lean and Theory of Constraints to this concept opens up a completely different understanding of marketing cycle. It simplifies it for many individuals and companies that have difficulty looking at marketing as a system. It puts theory into actual practice. I have not found a quicker and easier method from converting a stagnate and Read More …
This is part 3 of a 3 part series on Determining your customer perspective. Can you retain this customer? Do you really look at this as a consideration when developing your marketing segments and the value you place on acquiring a certain type of customer? Most of us look at repeat and referral strategies across Read More …
How can the Theory of Constraints play a role in the Marketing Process? First, you have to create an organized structure. I use the Duct Tape Marketing Hourglass as a pattern to create a logical path. However, I don’t stop there, because if you want a flood of new clients…well read the e-book. Using the Read More …