Managing Customer Value
Focusing on the customer NEED is essential to the success of any marketing. We should all recognize this idea. However, do we really embrace this idea? Do we really believe that such an effort can drive our marketing and improve the chances of a sale? It is important that we understand and are able to Read More …
This video series will explain the process I use in building the Lean Marketing House. This particular segment is an overview of the Theory of Constraints and how it applies in the Lean Marketing House. The entire series will be posted during this week. Related Information: The Pillar Worksheet Lean Marketing House Overview – Video Read More …
This video series will explain the process I use in building a Lean Marketing House. This particular segment is a overview of applying Value Stream Mapping to Marketing. It centers more on the marketing then actual VSM principles. The entire series will be posted during this week. Related Information: The Pillar Worksheet Lean Marketing House Read More …
This video series will explain the process I use in building the Lean Marketing House. This particular segment is an overview of the Pillars of the Lean Marketing House. It discusses the use of the Duct Tape Marketing Hourglass, The Ultimate Marketing System and Segmentation of your Marketing Channels. The entire series will be posted Read More …
This video series will explain the process I use in building the Lean Marketing house. This particular segment is an overview of the Pillar Worksheet that is an integral part of Lean Marketing House. The entire series will be posted during this week. Related Information: The Pillar Worksheet Lean Marketing House Overview – Video Related Read More …
This video series will explain the process I use in building a Lean Marketing house. This particular segment is a quick overview of the Lean Marketing House. It discusses the 4 disciplines that are used Duct Tape Marketing, Lean, Six Sigma and Theory of Constraints. The entire series will be posted during this week. Related Read More …