Do you want to inch up the charts or do you want to leap? I think that is the greatest reason Lean-style thinking has develop Kaizan events. Focus on results and “LET’S GITTER DONE!” However, if you want to get something accomlished having a trained practicioner or Black Belt may prove very beneficial to you. Read More …
I was reading a past Ten Step Project Management Newsletter about the cost of quality and thought it was a great addition to this week’s posts. Building quality steps in the workplan adds a certain amount of effort and cost to the project. However, these incremental costs will be rewarded with increased benefits and reduced Read More …
Forget Six Sigma, let’s get some results. Think about the 80/20 rule. If you are going to get 80% of your results from 20% of the problem than narrow even further to 95/5 if you can. So when you institute a quality program focus on small areas that get big results. Why waste your efforts Read More …
Quality is measured by our customer. Therefore, our goal should be to meet our client’s requirements and expectations. This is a critical concept about quality. Sometimes there is a tendency to think that ‘quality’ means the best advertisement, the best circulation and absolutely 100% open rates. However, in most cases, the customer does not expect, Read More …
Quality in marketing may be considered too subjective and therefore difficult to define. However, there is a lot about quality and marketing that can be made objective. But to first understand quality in marketing, I think it is important to understand two terms: Process and Metrics. Quality is not an event – it is a Read More …
I am just not sure you can make anything that is cool enough anymore to really be an eye-stopper. The only ad that I think of right away, is the Apple notebook that fits in an envelope. After a recent presentation to a group of start-up businesses, I asked for feedback. The only negative feedback Read More …