I have just become associated with a new product and I think it has a lot possibilities. Swiftpage, the number one integrated email marketing solution for ACT! by Sage, introduces a marketing automation platform to its already robust service – giving you the tools to automatically reach out to your ACT! Contacts, Groups, Look Ups Read More …
Only customers provide results and customer satisfaction is the key result you are looking for. I think the smartest companies ask their customers what the requirements should be for the product or service and then work backwards? The not so smart, designs a product/service and then figures out ways to market and sell it. Which Read More …
Simple, concise control is now what you need. If we cannot build it into the project we have to go back to the Measure phase or even to the Define phase. Without controls, we will return to the old way of doing things and when asked about it three months later we will say, “Oh, Read More …
Why waste everyone’s time? Some may have been thinking that we have been wasting our time. But changing the process without the data is cause for failure. You have heard it time and time again, JUST DO IT! We have been trained that way, action is accomplishment. But the wrong action may accomplish little or Read More …
In the previous exercise, I just discussed the Measure phase of DMAIC and wanted to let you in on something, I left a little bit out. I think the average person hates math, especially marketing people. I only gave you a slight introduction, mostly for you to evaluate the process. Even if you only use Read More …
Yesterday I discussed creating a Value Stream Map to discover the value and opportunities you had in your marketing process. Many companies stop, right there. However, the value cannot be determined till it has been quantified. This is where the use of Six Sigma can be utilized so effectively. If we accept the Current Value Read More …