Collaboration as a Total Business Strategy

This content from: Duct Tape Marketing : Collaboration as a Total Business Strategy The web has changed many things about business, but one thing’s for sure, it’s dramatically enhanced our ability to collaborate with every important constituency group. Let me explain this idea of collaboration as a business strategy. In the past, it was generally Read More …

When you expand your product line, where I would start?

We talk a lot about Target Market, Ideal Client and your core message. But do you spend the time on analyzing what you are really good at? I mean think about it, what are you good at? Without question, is there one thing that you do better than anyone else? For example is there one Read More …

A full refrigerator is overrated – Simplify the choices

Typically, we spend our time complicating the choices rather than simplifying them. As we make the choices easier for people the quicker they react and the quicker they will process through your sales funnel. Key trigger words and actions can sometimes assist you in determining the next step required with your clients. Use the trigger Read More …

A Full Refrigerator is overrated – Food Rots

1. Identify the need A good reason, why I think a full refrigerator is overrated, FOOD ROTS. Think about how your own refrigerator is used. The kids come home, they open the refrigerator up, they look at it and do not see anything to eat and it’s full! When they do use it, they never Read More …

Equipment Manufacturer – Need a Marketing Plan?

  Equipment Manufacturer Marketing Plan Mplans.com: Excerpt from Marketing Plan Pro Sample Plan Marketing Vision:  The Road Construction industry is poised to take advantage of the Economic Stimulus package but it will be determined by the bids that the road contractors win. Private-sector spending has come to a halt. Our marketing efforts must be spent Read More …