What if your marketing was based on these principles: Deliver what the customer really needs or wants? Which marketing creates value and which creates waste? How can you marketing flow with little interruptions? How will your marketing be balanced? What processes will you institute to achieve future state? Now think about this, what is your Read More …
In my previous post on Lean Six Sigma marketing , I had stated Develop, a new process so that the problem is eliminated and the new results meet the new requirements, was the 4th step in building a Lean Six Sigma marketing process. I also stated that in the Duct Tape Marketing planning system that Read More …
Tight schedule, tough to do, but it may be well worth it. Some real heavyweights Act today and get 25% off the Marketing Intensive Seminar John Jantsch, author of Duct Tape Marketing wants to help you create your marketing plan in person, in the beautiful Sonoma County region of California – Spend two transformative days Read More …
In my previous post on Lean Six Sigma marketing , I had stated Explore, the data to identify a cause and effect relationship between variables., was the 3rd step in building a Lean Six Sigma marketing process. I also stated that in the Duct Tape Marketing planning system that the Remarkable Story and Product or Read More …
Craig Crook was Joe Dager’s guest on his show Connecting Your Passion. Craig’s company is a Learning Center and as Craig calls it -Learning faster than your competitors is the only sustainable advantage. Technorati Tags: Lean ,Lean Marketing ,Lean Six Sigma ,Six sigma marketing ,Manufacturer Marketing ,Manufacturer ,TQM Network ,Marketing
We marketers spend our time discussing target market, ideal client, core message but do we really listen to it! Do we take our own advice? That is the question I see many prospects questioning. We preach(ok, speak), give webinars, and even write books on the subjects. But do we ever not friend someone or hesitate Read More …