Traditional marketing theory and current best practice of marketing strategy formation are out of sync. With current emphasis largely on flexible marketing strategies, there is a constant risk of branding strategy changing without careful consideration of consumer insight. So, the key challenge today is to equip managers and employees with the tools and skills to Read More …
As we enter into the last quarter of the year, it is a great time to start reflecting on what worked and what did not work during the past year. Most of us have been working diligently every week going through a process of deciding what tactics to continue doing, what to change, what to Read More …
One of the most popular downloads and reads on my website is the Disney Collection. I have updated it to include the transcription of the podcast Using the Imagineering Process with Lou Prosperi, author of The Imagineering Pyramid: Using Disney Theme Park Design Principles to Develop and Promote Your Creative Ideas. The ebook is 73 pages and Read More …
Marketing Project Management Scrivener is a very useful tool for writers. It can be purchased for $40 and has a great little sidekick in Scrapple ( mind mapping software). It is offered at LiteratureandLatte.com (affiliate link). If you click on the link the landing page gives a great description with multiple screenshots of the product Read More …
Author of Subscription Marketing: Strategies for Nurturing Customers in a World of Churn, Anne Janzer, is my guest on the Business901 podcast. We discussed how marketers can manage the disruptions of the subscription economy. Listen/Download MP3 Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast
Anne Janzer is the author of Subscription Marketing: Strategies for Nurturing Customers in a World of Churn, which she wrote to help marketers managing the disruptions of the subscription economy. Excerpt from next week’s Business901 Podcast: Joe Dager: We all know it’s easier to maintain a customer than trying to obtain a new one. In Read More …