This is a collection of Business901 Podcast Transcriptions that focus on Traditional Marketing concepts. Or, as we might say without Social Media component. Guest include Malcolm McDonald, Joe Pine, Laura Busche and many others. Traditional Marketing Stacks are a new way to organize your own publications, as well as any other publications that you find Read More …
In her forthcoming December 1 release We-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy, author and CEO Billee Howard lays out her plan for a road map to navigate this largely uncharted business landscape, from how to build brand loyalty through social media to how to maintain scale and innovation while realizing growth. Read More …
This is a collection of Business901 Podcast Transcriptions, called Stacks (see below) through my Issuu channel: Marketing Development A collection of Business901 Podcast Transcriptions that discusses Marketing in its purest sense. I did not include the “Social Media” only type of podcast which will be included in another stack. Stacks are a new way to Read More …
I think it would be safe to say that in traditional Lean Practices, the notion of Product/Goods Dominant Logic still prevails. The opposite, of course, is Service Dominant Logic. From that tradition, you will see many Lean companies viewing their product as a value stream and as a result, their markets in very much the Read More …
If you have made it through Marketing101, you have become familiar with the Ansoff Matrix. It is a strategic planning tool developed by Igor Ansoff back in 1957. Given the fact that we still talk about it and use it is amazing in itself. I use it just about in every webinar to some extent Read More …
Yesterday, I introduced the Developing a Lean A3 Marketing Plan for review and comments. I encourage you to review it before proceeding with this post. Every startup has different nuances and may be reviewing this post at different times in their development, I have found outside of having a bad idea, the area that distinguished startup marketing Read More …