Managing Customer Value
The traditional marketing outsourcing strategy is that you will find someone or an agency that has done wonders for friends of yours or can produce an outstanding portfolio of accomplishments. You will interview them, and those items of brilliance will be demonstrated. You will hire one, and they will probably deliver outstanding content. You may Read More …
Many small organizations procrastinate on their marketing efforts. They already have another job or working on a sufficient number of bids. When they finally reach out for marketing assistance, what they are looking for is sales. On the other side of the coin, people often times start out marketing creating brochures, advertisements and other marketing Read More …
The Lean Marketing Lab presentation is a summation of the Lean Marketing House 2 –day workshop. It discusses how you can start a lab in your own organization and how you should proceed. I think it is very difficult to bring Lean Sales and Marketing to an organization without a consultant. The supply and demand Read More …
Using a structured approach, such as the Lean thinking tool of A3, the mind remains open, enabling one to examine each element of the decision or problem separately or systematically, and sufficiently, ensuring that all alternatives are considered. The outcome is almost always more comprehensive and more effective than the instinctive approach. Please watch this Read More …
Sales and marketing can no longer operate in a vacuum. It has become a process output that intertwines across many of the departments within the organization. As companies have become flat, their decision making is increasingly being done by committee. As a supplier, you must mimic your customer decision-making path and as a result your Read More …
Lean Sales and Marketing is built upon the philosophy that there has been a subtle shift to knowledge as the way to engage, develop and retain your customer base. The sales and marketing team must act as a vehicle to cultivate ideas not only within their four walls but more importantly from their customers and Read More …