Lean Sales Methods: Creative Cooperation

Citing Edward Wilson’s book, “The Social Conquest of Earth,” President Clinton explains why creative cooperators are often the most successful in coming together to solve problems, in both government and in the private sector. He starts out by stating that the “Earth has belonged to the cooperators. The great cooperator species are ants, termites, bees Read More …

Lean Scale Up Infographic

Some believe The Death of Innovation, the End of Growth is here. Others believe it is a race against technology, The Key to Growth? Race with the Machines. I believe growth is not easy. However, why not simplify the process and use an established methodology, a way of thinking to your business. Don’t leave a Read More …

Lean Marketing Conversation Infographic

What I like about the CAP Do process is that it starts by comparing the actual work or our standard. Without doing this often, we may change just for the sake of changing, not knowing the appropriate reasons for changing. Adding C. Otto Scharmer’s  work that he captured in the book, Theory U: Leading from the Read More …

Does Lean solve the Wicked Problem of Sales and Marketing: SD-Logic

In our Sales and Marketing efforts we typically try to systemize the process so that we can become effective and efficient in our efforts. We build sales and marketing funnels to accomplish this. In Design, we create customer journey maps and service blueprints to improve the customer experience. Both types of efforts though well intended, Read More …