thru Adaptive Marketing Practices
Lean Sales and Marketing is just not another extension of Lean into another area of business. If you think that way, you will be marred into product dominant thinking. You must recognize Lean as the pathway into Service Dominant Logic Thinking (Vargo and Lusch (2006)). Lean is used as the vehicle to deliver effective and Read More …
A service-centered view is inherently customer oriented and relational. – One of the ten foundational principles of SD-Logic When asked, most organizations will say they are customer centered and/or service centered. However, many of us have a problem even defining what that means and as a result putting it into actual practice. In The Service-Dominant Read More …
I was going to name this blog post, Why Toyota should visit Virginia Mason? However, since I have never been to Virginia Mason (a Leader in Lean Healthcare) or Toyota, it would be pure conjecture on my part. Instead, I decided to base my blog post on a discussion that I had with Dr. John Read More …
This is an excerpt from a webinar, that I presented on Lean Service Design. This particular section is on Service Dominant Logic or SD-Logic which was introduced by Robert Lusch and Stephen Vargo in the book, The Service-Dominant Logic of Marketing. Lean viewed through the lens of PDCA as a knowledge creation platform can serve Read More …
Statistics though, in my mind, lend themselves to the theory of music without the soul, scales and modes without feeling said my podcast guest, John Lawrence Woodall. He also furnished me the following quote: Architecture can be said to be frozen music. – Johann Wolfgang von Goethe. Our podcast, Can Studying Music help your Lean Read More …
The #LeanStartup popularized by @EricRies has jettison Lean into an entirely different market segment. In a short time, it has become one of the leading methods for entrepreneurs to find their holy grail. What is exciting about the Lean StartupTM is that it has taken traditional Lean based on a foundation of value and flow Read More …