Managing Customer Value
Traditional Lean practitioners equate Lean to waste reduction and problem solving (SWOT). New practitioners of Lean emphasize knowledge and strength building (SOAR). More information: A New Approach to Lean – Robert Fritz. and Strength–Based Lean and Six Sigma. I equate this to the fundamental difference between SOAR and SWOT. SWOT is the age-old concept of Read More …
I had the pleasure interviewing Dr. Joyce Orsini, a professor of Fordham University and president of the W. Edwards Deming Institute and Kevin Cahill, the Executive Director of the Institute. Dr. Orsini has also recently authored the book, The Essential Deming: Leadership Principles from the Father of Quality and Kevin is the grandson of Dr. Read More …
Don’t be a laggard be a leader. Many of us have just completed the typical Sales and Marketing plan for the upcoming year. We know the Dwight D. Eisenhower quote: “Plans are worthless, but planning is everything. We are ready to change it at a moment’s notice. We are very agile in nature. Most of Read More …
The ability to handle a conversation in the sales process may be the single most important attribute a salesperson can have. We have all seen it, where that exceptional sales person time after time outperforms everyone else. We may make excuses but deep down, most of us know, that Rainmaker, that Closer, gets the job Read More …
“You don’t have to be a customer to be important. But, from a systemic point of view, each is a supplier, not a customer. The systems do not exist to serve their needs. Their role is to help systems serve the needs of the customers. When suppliers start seeing themselves as customers, the needs of Read More …
Sales and Marketing have never been against systemizing the process. They have been against being systemized by the process. Recently, I have been re-visiting the work of Dr. Edward Deming and a few of the people that he worked directly with such as Peter Scholtes and Brian Joiner. I am amazed at the clearness of Read More …