Managing Customer Value
“When you want to spend the rest of your life with someone, you want the rest of your life to start as quickly as possible.” – Billy Crystal at the end of When Harry Met Sally When we think about our sales/marketing funnels or as the title of this blog states, The Engagement Funnel, do we Read More …
Stories are the best way to get our point across. In fact, we are schooled on how to tell stories and recently you are seeing more and more presentations handled in story fashion. An Ancient North American Proverb states, Tell me a fact, and I’ll learn. Tell me a truth, and I’ll believe. But tell Read More …
They simply don’t exist. I see people building Persona after Persona targeting that Ideal Customer. The problem that exists is that ideal customers are few and far between. In a recent blog post, A Persona Board deserves a Place at the Table, I described creating User Personas from your existing customers and then grouping them Read More …
In his 2012 book Stealth of Nations: The Global Rise of the Informal Economy, Robert Neuwirth challenges conventional thinking by examining the world’s informal economy close up. To do so, he spent four years living and working with street vendors and gray marketers, to capture its scope, its vigor–and its lessons. He calls it “System Read More …
My guest on the podcast Joseph Michelli takes you through the Zappos company culture now and what may be the future. Joseph’s latest book, The Zappos Experience: 5 Principles to Inspire, Engage, and WOW has generated my interest on the relationship of employee and customer experience as demonstrated in my blog post, Is Zappos the Read More …
Essential concepts in the new way of thinking about marketing is that customers are always co-creators of value. It’s the way that the customer sees value, whether it’s in the physical good, or if it’s in a service or a combination of both of those and if they don’t see a benefit to them they’re Read More …