What would be the Secret Sauce to make a marketing power group work? It is not that hard, but there is a couple important ingredients that I would recommend: There needs to be strong common interest among the group for all to succeed. I look at downtown stores located in close proximity, strip mall occupants, Read More …
Are you a small retail store? Maybe a local manufacturer that knows you could go further? You just don’t have enough horses, do you? This is an interesting twist to this dilemma, creating a marketing power group. I know, you have heard all of this before with network groups and it just always seems that Read More …
Characteristics of Second-Stage from the Edward Lowe Foundation: Second-stage companies are those that have grown past the startup stage but have not grown to maturity. They have enough employees to exceed the comfortable control span of one owner/CEO and benefit from adding professional managers, but they do not yet have a full-scale professional management team. Read More …
I build employee, volunteer and sales referral programs for companies using the Duct Tape Marketing Referral Flood program . But, what I really want to talk to you about is how you can use that same message in reverse. If you are looking for a job, take the time to review some referral programs and Read More …
A recent guest blog post by Pamela Slim of Escape from Cubicle Nation on Duct Tape Marketing talked about your personal brand and how you start ramping it up a little. It is good advice for the unemployed also. She listed 5-items which I am going to take the liberty of changing the meaning to Read More …
I have made just about every mistake possible in e-mail marketing and I am still learning. I have a list of 2500 but only get open rates of 20%. But I also have a client that gets open rates of over 50%. That list is only 600. Who has the better list? Without a doubt Read More …