I know your thinking that all you need is the Net Promoter Score and I will not disagree that it is an important question. However, sometimes just a good old audit and questionnaire might still have some value. You may not be able to do it all in one setting or even ask all the Read More …
If not the top topic’ it must be one of top discussion points; behavioral mechanics or a more common word habits. In fact, one of my top podcasts last year was Habit Forming Products with Nir Eyal the author of Hooked: A Guide to Building Habit-Forming Products. In fact, most marketers are all running around Read More …
Association for Manufacturing Excellence hosts The Role of Sales in a Lean Enterprise on June 11, 2015 | 1:00 pm to 2:00 pm EDT. DESCRIPTION Lean Sales and Marketing concept may differ from the more traditional approaches found in other parts of the Lean Enterprise. Its primary focus is not the discovery of waste but Read More …
A few years ago, I was interviewed on ZipLine by Tony Scelzo and had forgotten all about it. In fact, Tony now does his interviewing over on The Line I never actually saw the interview till a couple of days ago and thought I would share it. Lean Sales and Marketing: Learn about using CAP-Do Read More …
Roger Schank wrote a book, The Creative Attitude: Learning to Ask and Answer the Right Questions: a few years ago that still is one of the better books that I have found on asking the right questions. From an Amazon review, “He describes how we think unconsciously using scripts. It is when this script fails do Read More …
We have all heard of disruptive innovation, but just in case or if you need a quick overview from the creator: Disruptive innovation, a term of art coined by Clayton Christensen, describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly Read More …