Managing Customer Value
The Six Sigma Marketing Institute in conjunction with Business901 has developed a 6 part webinar series committed to showing a Value Centered approach to creating and driving market share. We will outline the principle of the 5Cs of Driving Market Share and discuss several case studies to include how a wireless telecom provider used the Read More …
The Six Sigma Marketing Institute in conjunction with Business901 has developed a 6 part webinar series committed to showing a Value Centered approach to creating and driving market share. We will outline the principle of the 5Cs of Driving Market Share and discuss several case studies to include how a wireless telecom provider used the Read More …
Would like to have additional insights to your customers’ ACTIONS? Maybe, additional insight to your organizations RE-ACTIONS? The benefits of visualizing your processes have been proven over and over again with the practices of Mindmaps, Value Stream Mapping, Process Charts, and other visual tools to include Powerpoint! Through the use of Storymapping, you can extend Read More …
I have always enjoyed the process of creating a storyboard and felt that they should be included early and during the process versus just as a summary at the end of a summary. If you observe the way people read or listen to things you realize that there aren’t many of us with a linear Read More …
Customer Value is the ultimate metric for your business to track and is the best leading indicator for future market share. Defining value can be difficult but a straightforward definition and the one I like to use is simply what is your product or service worth. Value is what wins in the marketplace and is Read More …
This is the transcription of the podcast I had with Dr. Eric Reidenbach, creator of the 5Cs of Driving Market Share and founder of the Six Sigma Marketing Institute. If you want to become Best in Market, how would you start? Dr. Reidenbach responded, So the first step in all of this is to identify Read More …