Managing Customer Value
Yesterday , I finished a 2-day workshop on Effective Product Marketing presented by Pragmatic Marketing . We spent the day on: Web Content Sales Tools Sales Channel Alignment Revenue Grow Awareness & Positioning Customer Retention Impact on Business Metrics Return on Marketing Assets Product Profitability As I went through the 2nd day I kept realizing Read More …
Yesterday , I started a 2-day workshop on Effective Product Marketing presented by Pragmatic Marketing . We spent the day on: Management Goals Inbound Product & Market Data Audience Persona Profiles Target Audience & Segmentation Messaging & Programs Strategy Selling & Buying Process Marketing Assets & Liabilities Marketing Plan As I reviewed my first day, Read More …
Two Great Software Titles, One Great Price As you may know I have partnered with Palo Alto Software to produce a marketing planning software based on my Duct Tape Marketing System and book. The software is very practical and functions more like an action planning tool than a document creation tool. It is called Marketing Read More …
Attention: Small Businesses, Professional Services, Salespeople and Organizations: The Duct Tape Marketing® EXCELerator Program is specifically designed for entrepreneurs and business owners that want to take their revenues to the next level as soon as possible, but don’t have an in-house marketing department to help make that happen.The Duct Tape Marketing® EXCELerator Program is designed Read More …
The Duct Tape Marketing® EXCELerator Program is specifically designed for entrepreneurs and business owners that want to take their revenues to the next level as soon as possible, but don’t have an in-house marketing department to help make that happen. Is This You? Chances are YOU ARE the marketing department and often find yourself achieving Read More …
Manufacturer Marketing Guide has been discontinued and replaced with the Lean Marketing Principles which can be obtained by signing up for our newsletter. It is designed for the Equipment Manufacturer and is based on the principles of Lean. Dager is well versed in these principles selling and marketing within the manufacturing industry for over 30 Read More …