Managing Customer Value
I was listening to Groundswell this week and they made an excellent point that I felt should be elaborated on. They simply state that you do not own your brand, your customer does? Not Hershey, Not McDonalds, Not GM, but the customer. I have always been a proponent of telling people the best money they Read More …
I just listened to John Jantsch’s podcast with Mari Smith and recommend you listening to it. Mari Smith is a Facebook consultant, what a target market that is since it is has 1 million members, but she does give out some good advice. She talks about how you should have a strategy, build slowly and Read More …
Seldom do I blog someone in their entirety but Mitch Joe at Twisted Image sent this post today that I thought was worth it. Why? I have had trouble communicating with many people in business through the social network. If a message comes from one it is blocked and you must register it to be Read More …
Another great post by Mitch Joel but more importantly if you are living outside of major metropolis do you believe the numbers? I live in Fort Wayne, IN and I just do not believe that these numbers are real yet. Do you? What do you think the percentage is? In 2007, Digital Marketing accounted for Read More …
Over 12 million American adults currently maintain a blog. More than 147 million Americans use the Internet. Over 57 million Americans read blogs. 1.7 million American adults list making money as one of the reasons they blog. 89% of companies surveyed say they think blogs will be more important in the next five years. 9% Read More …
I hate re-blog a re-blog but Scott of Collective Wisdom should be complemented for bringing this post to me. We all want to create Buzz, nowadays an old term. Todays, word is VIRAL…How do you do it? “ScLoHo’s Collective Wisdom dedicated to Marketing, Advertising and the Creative Process“ – 1 new article Why do Read More …