How difficult is it to be visual? Can we just pick up a piece of paper and start drawing? Dan Roam is the author of the international bestseller, The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures, the most popular visual-thinking business book of all time. You could credit Dan as putting Read More …
One of the most popular downloads and reads on my website is the Disney Collection. I have updated it to include the transcription of the podcast Using the Imagineering Process with Lou Prosperi, author of The Imagineering Pyramid: Using Disney Theme Park Design Principles to Develop and Promote Your Creative Ideas. The ebook is 73 pages and Read More …
Marketing Project Management Scrivener is a very useful tool for writers. It can be purchased for $40 and has a great little sidekick in Scrapple ( mind mapping software). It is offered at LiteratureandLatte.com (affiliate link). If you click on the link the landing page gives a great description with multiple screenshots of the product Read More …
Founder of One Perfect Pitch, a consulting firm based in San Francisco, Marie Perruchet introduces her new book on the art of pitching “One Perfect Pitch: How to Sell Your Idea, Your Product, Your Business–or Yourself”. Related Podcast: Perfecting Your Pitch Download PDF of Transcription Note: This is a transcription of an interview. It has not Read More …
Donna Lichaw helps you navigate the oft-treacherous waters of product development. Helping you not just to tell stories or use stories to promote your product, but to build your products as if they were stories themselves. Her book, The User’s Journey: Storymapping Products That People Love shows you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and Read More …
Mark McKergow used this metaphor as a way to engage with other members of teams, organizations, communities, and movements. I read Host: Six New Roles of Engagement from the perspective of a sales and marketing person. I felt it added great lessons about when to and when not to engage with a customer/prospect. Mark’s other book, The Read More …