How do you identify your prospects? Many organization have a tendency to provide the solution without really spending time identifying the specific market that their solution fits. That is one of the ideas that have made Eric Reis’s Lean Startup movement so strong. He calls it the Pivot. Which in very basic terms: Creating a Read More …
Carol Ptak, a recent guest on my podcast said… A lot of people have focused on the fact that the Economic times right now are really bad. What a lot of people are missing is the fact that the world around us has fundamentally changed. A we see now across the world is that we Read More …
I was having quite a discussion on Value Streams with Dr. Reidenbach founder of Six Sigma Marketing Institute, and author of over 20 books on marketing and market research. In answer to a few of my thoughts he defined how a a Six Sigma Marketer looks at Managing Value Streams. His points are well taken Read More …
Finding your internal marketing constraint is still important. Most people consider that their constraint in marketing is the number of prospects and in today’s economy it is very true. I believe that places an even great emphasis on managing your Work in Process or prospects. It does little good to increase prospects if you are Read More …
Neil Rackham author of SPIN Selling, (what I consider one of the top books ever written on selling) discusses how marketing has to create value. As much as I write about Value Stream Marketing, it is always great to listen to the slant than an expert like Rackham puts on it. In Rackham fashion, he Read More …
Below is the outline I use for a guideline to create a Value Stream Map and to mimic a customer’s buying process. I have written many times and have an eBook (Mirror Marketing) on the subject that you should Mirror your customers buying process in developing your marketing strategy and tactics. I choose this flow Read More …