At Agile Cincinnati last week, I had the opportunity to present the Lean Sales and Marketing presentation, It’s not your Grandmother’s Lean Anymore! The reason I picked this title is that so many identify Lean with waste reduction. I view Lean and PDCA from the aspect of knowledge creation. The first part of my slide deck discusses that and the new thinking that social media has brought upon us. That part was delivered with a hint of sarcasm. After setting the stage, my tone change dramatically after the slide, “Why Lean!”
Special thanks to the group at Agile Cincinnati. They engaged the speaker through out the discussion and made my part very simple. An enjoyable experience.
Resources I used:
Books:
This is Service Design Thinking: Basics – Tools – Cases
The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Lean Thinking: Banish Waste and Create Wealth in Your Corporation, Revised and Updated
The Experience Economy: Work Is Theater & Every Business a Stage
The Toyota Way Fieldbook
The Service-dominant Logic of Marketing: Dialog, Debate, And Directions
Designing for Growth: A Design Thinking Toolkit for Managers
Websites:
Value Co-Creation: WimRampenSlideshare
McKinsey Quarterly: We’re all marketers now
Forrester: Welcome To The Era Of Agile Commerce
Scott Brinker: 8 things every marketing technologist should know
Janet R. McColl-Kennedy: Co–creation of Value and S-D logic