Marketing Plan Pro Review

A review by Ivana Taylor on the new Marketing Plan Pro. A good PR piece for Duct tape Marketing. Remember the definition of PR: A positive mention of your product or firm by a 3rd party.

Best Points

Practical and easy to use — This is not your corporate marketing plan. It is intuitive and uses your natural entrepreneurial thinking. This makes it very easy and quick to fill out.
Has audio guides and examples — I love that John Jantsch does these little introductions as audios – it feel like he’s coaching you through the process. There are also several examples for each section – you can read, get inspired or just copy and edit to change later.
Resources reduce the risk of procrastination – Love the resources section! This will get you started on creating the business of your dreams.

What They Could Have Done Better

The software won’t write your plan for you – but it comes pretty close.

You have to listen to the introductions – there’s no reading or writing ahead. On the other hand, there was NOT an audio instruction for the Gap Dashboard section, and I felt that many of us would have liked some additional explanation to complement the instructions that were provided.

Who Should Get Marketing Plan Pro

Marketing professionals for any size organization — this is a great tool to get your thoughts and ideas out of your head or off of scraps of paper, into an outline.
Small business owners and entrepreneurs creating their first real marketing plan, or looking for a painless way to create a plan.
Independent consultants who help clients create plans and want a structure to follow.

About the Author: Ivana Taylor has spent over 20 years helping industrial organizations and small business owners get and keep their ideal customers. Her company is Third Force and she writes a blog called Strategy Stew . She is co-author of the book “Excel for Marketing Managers.”