Managing Customer Value
Lean Marketing hosted by SimpliLearn on November 18, 2015 | 10:30 am to 11:30 am CDT. Lean Sales and Marketing concept may differ from the more traditional approaches found in other parts of the Lean Enterprise. Its primary focus is not the discovery of waste but of process improvement with a very specific strategic intent; Read More …
As most know, I think a few of the mapping methods used in the process fields are somewhat ludicrous when applied to sales and marketing. One of my favorites, of course, is Value Stream Mapping. It is, one of the applications that I see people try and try again to use thinking it can be Read More …
This is a collection of Business901 Podcast Transcriptions, called Stacks (see below) through my Issuu channel: Team and Teamwork Stack I organized this stack on Team and Teamwork interviews with Geoff Bellman, Jim Benson and Russ Unger. I ended up with 21 publications in the stack at the time of this publication. Stacks are a new way Read More …
Professor Malcolm McDonald, until recently was Professor of Marketing and Deputy Director, Cranfield University School of Management, with special responsibility for e-business, and is now an Emeritus Professor at the University as well as being an Honorary Professor at Warwick Business School. Coming from a background in business which included a number of years as Marketing Read More …
Gabriel Weinberg is the founder and CEO of DuckDuckGo, the search engine that doesn’t track you with over three billion searches in 2015. Previously he was the cofounder and CEO of Opobox, which was sold for $10 million. Weinberg resides in Valley Forge, PA and on twitter @yegg. He is author of Traction: How Any Startup Can Achieve Read More …
I ran across this tweet from Marshall Kirkpatrick @marshallk, CEO @GetLittleBirdWhat” “What if networked, faster learning was what big organizations were optimized for? (instead of efficiency)” He had linked in this YouTube Video to the Tweet: John Hagel’s speech at the 5th Global Peter Drucker Forum in Vienna. John Hagel III has nearly 30 years Read More …