Customer Experience Mimics The Employee Experience

We talk a lot about Customer Centricity and the Customer Experience. In fact, entire industries have been built on this thinking. I am a big advocate of it and in the past took the deeper dive into Service-Dominant Logic and Service Design and transforming it into my thinking, Lean Service Design.  The truth is in Read More …

Is it the Same Game: Employee vs Customer Big Data

Recently, I have been working on a research and marketing project for an upcoming summit, Lean People Development. It was formally known as Lean HR. As a result, I have been brushing the dust off a few of my exploits into Talent Acquisition, Training, Onboarding and other HR practices. It is quite amazing the areas Read More …

The Real Story on How to Keep Jobs at Home

The Dynamic, Collaborative Management Model That Saved a U.S. Manufacturing City SECOND SHIFT: The Inside Story of the Keep GM Movement (McGraw-Hill; August 2016; HC, $30.00;) details the complexities of an automotive industry rapidly transforming due to external economic and market forces; a community reliant upon a local manufacturing facility scheduled to be added to Read More …

Addressing the Feedback Loops in OODA

I have spent the last several days searching for a YouTube video, information that discusses the feedback loops that are contained in this drawing of the OODA Loop: It seems when most people discuss OODA,  they spend most of their time talking about Observe-Orient-Decide-Act. Often they compare the process to PDCA which I disagree with Read More …

How Has Your Marketing Done This Year?

As we enter into the last quarter of the year, it is a great time to start reflecting on what worked and what did not work during the past year. Most of us have been working diligently every week going through a process of deciding what tactics to continue doing, what to change, what to Read More …

Explaining the Digital Vortex

Andy Noronha conducts research and works with executives from companies seeking to remain competitive in an era of digital disruption. He does this as a director in the Cisco Digitization Office and as a visiting scholar at the Global Center for Digital Business Transformation, and IMD, a Cisco initiative, where he conducts research and works with executives from companies seeking Read More …