Managing Customer Value
SALES PDCA is the framework I use for the process that takes place in the customer groups. It is nothing more than a standard PDCA cycle except the SALES part of the framework is where the sales team gets its directions and coaching from the team coordinator and value stream manager. Within the actual PDCA Read More …
We talk about asking good questions all the time and few of us receive little if any training in questioning. Recently, I have devoted much of my free time to this subject and my journey brought me to Marilee Adams’ book, Change Your Questions, Change Your Life: 10 Powerful Tools for Life and Work (BK Read More …
Wouldn’t it be great to be able to connect all your marketing activities to their impact on sales revenue? Wouldn’t it be great to remove the guess work from putting your marketing plans together? Over the last 20 years, Guy Powell of demand ROMI has done just that in senior level sales & marketing across the Read More …
Watch as Mike Micklewright uses comedy, to dissect the top 10 list of unacceptable corrective actions when it comes to today’s quality systems: You know why this video is funny? It is because we have heard them all. In fact, Most of us have said them ourselves at one time. And as odd as it Read More …
A few reasons to consider the Lean Marketing House book: Is there a reason to use Lean in Sales and Marketing? Do you have to be practicing Lean in the rest of the company? Is Lean Marketing the same as Agile Marketing? How does A3 problem solving relate to Marketing? Why is Social Media so Read More …
Lean technology has now evolved from the manufacturing floor to the whole enterprise. Many companies have found real value in applying the fundamental concepts of Lean throughout the organization. The lean concepts of Kaizen, PDCA and the tools such as Pareto Charts, 5 Why’s and even Poka Yoke are commonplace. As a result of discussing Read More …