thru Adaptive Marketing Practices
From the McGraw-Hill Press Release: Social Media. Brand Collaboration. Content aggregation. Microblogging. User-generated content. And the list goes on… It’s been said that business is in the midst of the customer-centric marketing revolution—a trend which points toward business treating brands less like “property” and more like an extension of an organization’s values. The upshot is Read More …
Need to grow by innovation? Consider the little I versus the big I. You will have a little less risk, less time to market and as a result quicker cash flow. If innovation means product development, then it really becomes one of the key corporate growth strategies and that is we’re going to grow by Read More …
The theme of the ASQ Columbus Spring Conference 2011 is Leadership through Quality. After enjoying morning and after-lunch key-note speakers, attendees will have the opportunity to choose from both morning and afternoon tracks covering more than 14 different topics to include Marketing with Lean and I will be presenting it! The conference is held at Read More …
I was reading the book, War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don’t See Eye-to-Eye–and What to Do About It, looking for a few ideas on how to approach Lean concepts to marketing and more specifically CMOs. Of course, we all know trying to apply a discipline to a bunch of right Read More …
In the sales and marketing process we have always stayed away from a process. Things were just not consistent enough to enable us to install a process. Very few people take on the challenge of bringing continuous improvement to sales and marketing and one of the reasons it is so difficult is that sales always Read More …
Patty Beidleman has used Personal Kanban in almost every instance that she could think of since first coming across it last in August of ’09. From using it with her 11 year old daughter, at the nonprofit she founded and to using it in a preschool classroom. Patty even has developed her own kit for Read More …