Sales and Marketing in Lean. I have always had a tendency to write about Lean in Sales and Marketing. And, I have written a lot: Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series. Read More …
Give a man a tool and it is soon outdated. Teach a man how to improve a tool will stay forever. This 90-day program will create a continuous improvement program for your sales and marketing. The foundational work is in Lean, but you will find a flavor of Service Design, Appreciative Inquiry and Design Read More …
Having Lean in your Sales and Marketing toolbox is the most sustainable advantage that you have in the marketplace. This 90-day program will create a continuous improvement program for your sales and marketing. The foundational work is in Lean, but you will find a flavor of Service Design, Appreciative Inquiry and Design Thinking intertwined. This Read More …
The Lean Marketing Lab opened several months ago. It is an online community created to further the cause of bringing continuous improvement to sales and marketing. The foundational work is in Lean but you will find a flavor of Service Design and Design Thinking intertwined. Recently, I have moved the Marketing with Lean Series of Read More …
Cellular manufacturing is one of the most powerful Lean tools. It will allow for smaller lot production, quality improvements, and shorter lead times and simplifies the implementation of pull. Typical manufacturing systems had the same machines all grouped together and as a result batch type manufacturing was developed. As manufacturers developed cellular systems, they found Read More …
I am honored to be included on the same agenda with noted author, speaker, and lean pioneer Bill Waddell. On April 17th, Bill will be presenting Aligning the Entire Organization to Achieve the Sales Strategy. He will show you how to devise a sales and marketing strategy built around creating the most value for your customers; Read More …