Professor Malcolm McDonald has consulted to many major companies from the UK, Europe, USA, Far East, South-East Asia, Australia and Africa, in the areas of strategic marketing and marketing planning, market segmentation, key account management, international marketing and marketing accountability. He has written over 40 books and was Professor of Marketing at Cranfield University School of Read More …
As most know, I think a few of the mapping methods used in the process fields are somewhat ludicrous when applied to sales and marketing. One of my favorites, of course, is Value Stream Mapping. It is, one of the applications that I see people try and try again to use thinking it can be Read More …
Part of The Lean Minute Collection on YouTube [arve url=”https://www.youtube.com/embed/TvEs9nfBfgY”/] In reviewing Scholtes work, I found an outline that could be developed into an A3 or a canvas. These are tools that we have been using in the Lean world. However, we have stopped short applying them from a Customer – In perspective as described Read More …
Part of The Lean Minute Collection on YouTube This is a video on how to navigate the menu and the pages for the Lean Sales and Marketing Online Workshop. Completely Free and available for visitors. CAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows Read More …
This is a collection of Business901 Podcast Transcriptions, called Stacks (see below) through my Issuu channel: Team and Teamwork Stack I organized this stack on Team and Teamwork interviews with Geoff Bellman, Jim Benson and Russ Unger. I ended up with 21 publications in the stack at the time of this publication. Stacks are a new way Read More …
Related Podcast and Transcription: Systems Thinking in Public Services Joe: You deal so much in the public area, in the public service area, and we’re always thinking of what the public side can learn from the private side. What can the private side learn from the public side? Benjamin Taylor: Wow, that’s a great question. Well, Read More …