The Sales Role in a Lean Enterprise

The Role of Sales and Marketing is changing in every organization. The success of Lean on the operational side has influenced management to seek the same culture across the entire organization to include sales and marketing. They aspire for a true Lean Enterprise. How, do you achieve this? Do the principles of continuous improvement and Read More …

The Four Forces of a Customer Decision

A force is defined as a push or pull that changes an object’s state of motion or causes the object to deform. In nature, there are four fundamental forces (courtesy of the University of Tenn): The strong interaction is very strong but very short-ranged. It acts only over ranges of order 10-13 centimeters and is Read More …

The Most Important Discipline that an Entrepreneur Needs?

Joe: You described a variety of disciplines, characteristics that you must have. If you had to single one of them out, is there one that’s more important or are all of them equally important? Related Podcast and Transcription: Are You a Qualified Entrepreneur? Randy Nelson: I’ll say financial, and I’ll say it for a couple Read More …

How has Lean Startup changed Agile Thinking?

How has Lean Startup principles change your thinking about the basic Agile principles or are they one and the same? -jd Jeff Gothelf: Usually we’re treading into a conversation where I haven’t seen enough public discourse on it yet. The conversation is why are people hiring Agile today, versus why people hired Agile 10 years Read More …