If you can’t wait for my webinar in a week, I have enclosed a 10-item list on how I would start marketing a Lean Six Sigma Consultant or for that matter an organization. Get all the material you have and a list of all your listings and advertising you are running. When I do this Read More …
Quality in marketing may be considered too subjective and therefore difficult to define. However, there is a lot about quality and marketing that can be made objective. But to first understand quality in marketing, I think it is important to understand two terms: Process and Metrics. Quality is not an event – it is a Read More …
The “TPS house” diagram has become one of the most recognized symbols in modern manufacturing. A house was used because it is strong only if the roof, pillars, foundations are strong. A weak link weakens the whole system. I took the liberty of re-building the Toyota Lean house to what I believe is a great Read More …
The purpose of marketing, using the Duct Tape Marketing definition is getting someone with a need to know, like and trust you. But to do that, you must first understand the customer’s buying process and put a proactive plan and process in place to meet those criteria. We have went through a ten step process Read More …
The previous 2 steps is very similar to creating a Current State Value Stream, much of what we do in Lean Processes or Lean Marketing. This step. I would relate to creating a Future State Value Stream. You are now going to start thinking about the marketing materials to use or create for this process. Read More …
The previous blog on this subject discussed a 10-step decision process for a customer and what may take place. Now, the next requirement from a Lean Marketing perspective or any other perspective for that matter is to understand the meaning and to define it in a useable manner. Listed are just a few of the Read More …