Finding your internal marketing constraint is still important. Most people consider that their constraint in marketing is the number of prospects and in today’s economy it is very true. I believe that places an even great emphasis on managing your Work in Process or prospects. It does little good to increase prospects if you are Read More …
I had the pleasure of interviewing Anthony Bennett editor of the new book, THE BIG BOOK OF MARKETING released in January 2010 by McGraw-Hill on the Business901 Podcast. The book is based on material developed for one of Georgetown University Business School’s most popular marketing courses, THE BIG BOOK OF MARKETING is a unique and Read More …
The Indirect Marketing depicted in the light blue section of the Value Stream Marketing layout incorporates a wide array of marketing tools. This can be similar to the top of someone’s marketing funnel but it also to the concept of flipping the funnel(see book below) and re-using your existing customer stream that you have in Read More …
Value Stream Marketing (This webinar program has been replaced by the following) Having Lean in your Sales and Marketing toolbox is the most sustainable advantage that you have in the marketplace. This 90-day program will create a continuous improvement program for your sales and marketing. The foundational work is in Lean, but you will find Read More …
Cellular manufacturing is one of the most powerful lean tools. It will allow for smaller lot production, quality improvements, and shorter lead times and simplifies the implementation of pull. Typical manufacturing systems had the same machines all grouped together and as a result batch type manufacturing was developed. As manufacturers developed cellular systems, they found Read More …
How Good are you at Marketing Yourself? Marketing your Black Belt is based specifically on addressing these issues: Customer Acquisition: The process of finding new customers is expensive. Marketing: Advertising is expensive, and you may not have the specialized skills or time to create sophisticated websites or professional-looking marketing materials. Customer Retention: It is hard Read More …