One of my pet-peeves is this process thinking mentality that we can apply a tool like value-stream mapping and create a more efficient sales process, by getting rid of unnecessary steps and action. People are always looking for a template that they can follow and ZaZoom, sales increases. Though there is some truth that we Read More …
Making the transition from startup entrepreneur and storyteller, today John Gray is a full time freelance writer. He enjoys sharing stories about startups, entrepreneurs, and emerging technology. It’s all about exploring the intersection of our human experience with technology. He’s a regular contributor to BetaKit and can be found on twitter at grayspective. Download Read More …
You validate with the marketplace all those User Personas or Buyer Personas that you create. There is a lot of science to them backed up by hard data when it is required. In fact, they are one of the hottest design topics around and one of the FIRST things we create. Sometimes right after or Read More …
Should you make little stories into larger chapters? How iterative is someone’s approach? I posed these questions to Peter Sims, author of the book, “Little Bets.” In the book, Peter discusses through stories the power of iterative cycles. Related Podcast and Transcription: Iterative Cycles Viewed as Little Bets Peter Sims: Well, I wanted it to Read More …
Dr. Charles Burnette has been a frequent speaker in European design schools and at the European Union’s Cumulus Program on Design Education and is widely published on topics such as design management, design systems, ecological design and design education. He is now writing a book about the design model, its foundations in cognitive science and Read More …
I ended my last blog post, What Happened to My Linear World, with the statement… Reality was that the world had more influence on what I was doing, and I had less control. My planning became more frequent and less conclusive; I discovered I was no longer living in a linear world. What should I Read More …