New Trends in Manufacturing

The Future of Sales Distribution for Equipment Manufacturers

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Traditional sales distribution strategies for equipment manufacturers Traditional sales distribution strategies for equipment manufacturers have often relied on intermediaries such as dealers and distributors to reach customers. These intermediaries are crucial in the distribution process, from warehousing and logistics to marketing and sales. However, this traditional approach can present challenges for manufacturers, such as limited Read More …

Marketing Budget

Using Your Marketing Budget to Develop Growth Strategies

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One of the most critical aspects of any business planning is effectively using the marketing budget to develop growth strategies. This entails investing wisely in marketing channels aligning with your overall business objectives and tracking their performance. This approach allows businesses to examine their growth in relation to their marketing efforts, thereby allowing them to Read More …

Brand Perception

The Role Of Marketing In Shaping Brand Perception

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The business world is driven by many factors, of which the perception and preference of a brand by its customers stand paramount. It is not just about what products or services a company offers but how the consumers perceive the brand and how much they prefer it over competitors. This is where the pivotal role Read More …

Brand Activation

Leveraging Brand Activation At Category Entry Points

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Businesses are constantly seeking innovative ways to break through the clutter and capture the attention of their target audience. Brand activation is a highly effective strategy that has gained recognition recently. By leveraging this powerful tool, companies can reach customers at key category entry points – those critical moments when consumers actively explore and consider Read More …

A Market Research Plan For New Products

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Introducing a new product to the market is an exciting process that requires extensive planning and research. Developing a comprehensive market research plan is important to ensure your product succeeds. This will help identify trends in customer behavior, recognize untapped opportunities, and determine pricing adjustments and launch strategies, among other elements of effective product introduction. Read More …

Marketing Clusters

Using Customer Marketing Clusters to Achieve a Competitive Advantage

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When you think of how marketing functions in a modern organization, you probably don’t picture it as a cluster of interconnected hubs; most organizations are structured to have clear roles and responsibilities assigned to specific individuals or departments. But that’s exactly what CMCs are: an organizational structure that can help companies achieve strategic advantages in Read More …